We’re Not Your Average Influencer Agency
We’re not businessmen trying to break into the outdoor world—we’re outdoorsmen who got tired of watching creators get shortchanged.
After spending over a decade working in the outdoor industry, we’ve seen the gap between creators and companies firsthand. Too many outdoor storytellers are undervalued, underrepresented, or stuck navigating brand deals alone.
We started Wildline to change that.
As longtime climbers, hikers, guides, and creatives, we know how powerful outdoor voices can be when the right support backs them. Wildline gives outdoor influencers the kind of representation they deserve: strategic, personal, and rooted in shared values.
We’re here to build real partnerships. No fluff. No inflated egos. Just honest work and wild stories worth telling.
Austin Petersen
Co-founder
I grew up chasing trails in the foothills of the Wasatch Mountains, and my love for wild places has only grown since. From alpine starts to late-night campfires, I’ve built a life around movement, nature, and adventure. Over the last decade, I’ve worked as a guide, earned certifications, and made meaningful connections in the outdoor world—but more than anything, I’ve followed the rhythm of the seasons. Winters find me splitboarding in the backcountry, spring and fall are for climbing and canyoneering in the Utah desert, and summer means time on the river. I live my life on the wild line, and I wouldn’t have it any other way.
Sam Johnson
Co-Founder
I'm an outdoor lover who's skied everywhere from Norway to Canada and explored trails and crags all over the West. With a background in launching outdoor brands and marketing companies, I understand both the excitement and challenges of building an authentic presence online. I’ve built genuine connections with brands like Salomon and Black Diamond, and I love helping fellow outdoor creators find partnerships that truly fit their vibe. I'm all about supporting influencers so they can focus on sharing their adventures and inspiring their communities.